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Keywords: Competition
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Journal Articles
The effect of competition mind-set on persuasion: mediation role of processing style
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2020) 32 (3): 633–643.
Published: 25 November 2019
...Yeung-Jo Kim Purpose The purpose of this paper is to examine the effect of a competition mind-set on persuasion. Specifically, this research examined the effect of a fit between a competition mind-set and messages on the persuasive effectiveness. Design/methodology/approach Participants were...
Journal Articles
Price and distribution range of logistics service providers considering market competition
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2018) 30 (4): 762–778.
Published: 31 October 2018
...Fei Du; Sheng Ang; Feng Yang; Chenchen Yang Purpose The purpose of this paper is to analyze the relationship between market competition and distribution strategy for logistics service providers (LSPs), including freight price, service level (delivery speed), and service coverage. Design...
