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1-3 of 3
Keywords: Competitive advantage
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (1): 74–89.
Published: 13 January 2022
...So Won Jeong; Jae-Eun Chung Purpose Building on the resource-based view (RBV), this study examines the differential roles of internal and external social capital (SC) in enhancing the marketing innovation (MI), competitive advantage and financial performance of Korean small and medium-sized...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (4): 841–859.
Published: 25 November 2019
...Fabian F. Osorio Tinoco; Miguel Hernández-Espallardo; Augusto Rodriguez-Orejuela Purpose The purpose of this paper is to clarify how responsive market orientation (RMO) and proactive market orientation (PMO) create competitive advantage. Design/methodology/approach Nonlinear and interaction...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (1999) 11 (2-3): 1–312.
Published: 01 June 1999
... and choice. Covers a huge variety of case studies and examples together with a substantial question and answer section. © MCB UP Limited 1999 Top management Strategy Marketing strategy Competitive advantage High technology Volume 11 Number 2/3 1999 SURVIVAL STRATEGIES OF HIGHTECH...
