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Keywords: Competitive market
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (4): 980–996.
Published: 17 June 2022
... to acquire more profit in a highly competitive market or when the market contains a large proportion of leisure consumers. Otherwise, it is optimal for service providers without introducing the opaque selling. Practical implications The paper examines the optimality of opaque selling for competing...
