Keywords: Comprehensive hierarchical model
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2014) 26 (1): 114–146.
Published: 07 January 2014
... perceived value, customer satisfaction, perceived switching costs, corporate image, and customer loyalty is of vital importance to the mobile communications market. This study aims to develop and test a comprehensive hierarchical model of these six important constructs. The model also incorporates...

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