...Michael Daniel Clemes; David L. Dean; Thongkern Thitiya Purpose This research develops and tests a comprehensive hierarchical model of the behavioural intentions of day spa customers. Design/methodology/approach The primary data was collected from the customers of 17 day spas throughout...

...Michael Daniel Clemes; Zurinawati Mohi; Xuedong Li; Baiding Hu Purpose The purpose of this paper is to develop and test a comprehensive hierarchical model of the interrelationships among five higher order marketing constructs (service quality, customer satisfaction, perceived value, restaurant...