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Keywords: Computer software
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2007) 19 (1): 87–100.
Published: 16 January 2007
.... Of these seven, four had “video games” in the title, an indicator of major focus on video games. Frank Alpert can be contacted at: F.Alpert@business.uq.edu.au Entertainment Computer software Video games Marketing Benefits The worldwide video game industry, with revenues of $24.5 billion last...
