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Keywords: Comsumer behaviour
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2009) 21 (2): 243–266.
Published: 27 March 2009
... dimension, which is abstract, and the incarnate form, which is the manifest expression of authenticity. The conceptual description of authenticity includes: Fashion design Arts Brand management Comsumer behaviour Collaboration between fashion brands/designers and artists is nothing new...
