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Keywords: Configuration analysis
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Journal Articles
What kind of customers, commodity and context matching produces high consumer loyalty? – fsQCA research based on social cognitive theory
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 09 October 2025
... for enterprises to diagnose loyalty bottlenecks and prioritize resource allocation across customer, commodity, and contextual dimensions. fsQCA 3C matching SCT Configuration analysis Consumer loyalty Jinling Institute of Technology High-level Talent Research Fund Project JIT-B-202404 Anhui...
