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Keywords: Conflict
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (3): 817–834.
Published: 25 June 2025
...Jyh-Liang Guan; Tzong-Ru (Jiun-Shen) Lee; Carlos Ferro-Soto; Göran Svensson; Nils M. Høgevold Purpose This study aims to examine the role that satisfaction plays between positive alter egos (i.e. commitment and trust) and negative alter egos (i.e. conflict and opportunism) in buyer and seller...
