... a better understanding of customer willingness for purchasing mass-customised products. Market segmentation Conjoint methods Mass customization Willingness to pay and wait According to the Australian Bureau of Statistics (2013) , the Australian manufacturing sector has reached its lowest...

... differed, we used the most frequently stated responses to indicate the level of importance. © Emerald Group Publishing Limited 2014 Channel relationships Franchising Best-worst scaling Conjoint methods Disclosure documents Globally, the franchising sector has significantly...