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Keywords: Consequence awareness
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 1937–1954.
Published: 14 November 2024
...Xinyu Yao; Yanfeng Liu; Guanqiu Qi Purpose This study examined the impact of environmental factors on consumers’ intention to use buy online in-store returns (BORS) services. Specifically, it investigates how integrating environmental knowledge and consequence awareness into the theory of planned...

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