...Aiping Zhang; Ying Wang; Feng Zeng Xu Purpose Host sincerity brings about tourists' hedonism and nostalgia simultaneously, yet research usually treats them independently and neglects their potential link. Based on conservation of resources theory, this study aims to address this gap by proposing...

...Rory Mulcahy; Katie McIntyre; Aimee Riedel Purpose This study extends marketing knowledge on donation behaviours through Conservation of Resources Theory. It examines how emotional resource management and depletion influence individuals’ likelihood of financially donating and how this varies...