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Keywords: Consumer Expertise
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (1994) 6 (1-2): 3–27.
Published: 01 January 1994
...Diana Best The study examines consumer expertise for services and its measurement. Specifically, measures of subjective expertise or confidence, experience or frequency of usage, and two measures of objective expertise are used for two services varying in degree of tangibility. As hypothesised...
