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1-2 of 2
Keywords: Consumer advocacy
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 20 March 2026
... 2026 13 02 2026 21 02 2026 21 02 2026 Consistent with CAT, favorable appraisals are expected to culminate in behavioral engagement. This study focuses on consumer advocacy and sustainable consumption intention. Consumer advocacy reflects willingness to promote a brand’s...
Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 06 January 2026
... between ESG communication and consumer advocacy. This study aims to explore the influence mechanism of corporate ESG communication on consumer advocacy. Design/methodology/approach Based on an empirical analysis of 613 responses from Sojump, we analyzed using structural equation modeling to examine...
