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Keywords: Consumer and policy implications
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Journal Articles
Service quality and customers’ behavioural intentions: Class and mass banking and implications for the consumer and society
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Asia Pacific Journal of Marketing and Logistics (2015) 27 (5): 735–757.
Published: 09 November 2015
... and mass banking, that is, private and public sector banks. Dr Koushiki Choudhury can be contacted at: koushiki@iimcal.ac.in © Emerald Group Publishing Limited 2015 Society Service quality Behavioural intentions Public sector banks Private sector banks Consumer and policy implications...
