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1-2 of 2
Keywords: Consumer attitudes
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (9): 2093–2109.
Published: 15 December 2022
... the four types of environmental claims, product orientation and environmental fact claims improve consumers' attitudes, ethical judgments and purchase intentions toward suboptimal food. The effect of ethical judgments on purchase intention is higher than that of attitudes. Additionally, purchase intention...
Journal Articles
An experimental study on the relationship between consumer involvement and advertising effectiveness
Asia Pacific Journal of Marketing and Logistics (2001) 13 (1): 43–56.
Published: 01 March 2001
...,f6fe.cPtuhricehraasrec)hy: 1. Awareness, 2. Knowledge, 3. Liking, 4. Preference, Asia Pacific Journal of Marketing and Logistics 56 © MCB UP Limited 2001 Advertising effectiveness Consumer attitudes Involvement ...
