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Keywords: Consumer behavior shift
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Journal Articles
Resurgence or one-hit wonder? A comparative study of consumer behavior shifts in online community group-buying from COVID-19 to post-pandemic era
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Asia Pacific Journal of Marketing and Logistics (2026) 38 (4): 976–992.
Published: 04 August 2025
... resumed? © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Online community group-buying Active participation Trust Consumer behavior shift Post-pandemic Comparative analysis Product variety refers to the breadth of choices available within...
