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Keywords: Consumer behavioral intentions
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–22.
Published: 22 July 2026
...Qiaoqiao Deng; Yaoqi Li; Xiusi Yang; Chunhong Li Purpose This study aims to theoretically and empirically investigate how name reminders influence consumer behavioral intentions and explore the underlying mechanism and boundary condition of this effect. Design/methodology/approach Four...
