Keywords: Consumer decision journey (CDJ)
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Journal Articles

Beyond AIDA: evaluating Taiwan's international tourism marketing through an extended AIDA framework with CDJ-inspired evaluative mechanisms – a cross-cultural Asia-Pacific perspective

Su-Fang Lee, Hsing Lun Liu, Kuo-Ching Wang
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics 1–18.
https://doi.org/10.1108/APJML-01-2026-0084
Published: 21 July 2026
...Su-Fang Lee; Hsing Lun Liu; Kuo-Ching Wang Purpose This study develops and validates an extended Attention-Interest-Desire-Action (AIDA) framework by incorporating evaluative mechanisms inspired by the Consumer Decision Journey (CDJ). It examines how destination marketing organizations (DMOs...
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Includes: Supplementary data
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