...Xiaosong Dong; Hanqi Tu; Hanzhe Zhu; Tianlang Liu; Xing Zhao; Kai Xie Purpose This study aims to explore the opposite effects of single-category versus multi-category products information diversity on consumer decision making. Further, the authors investigate the moderating role of three...

... the hypothesis and statistical analysis of the paper. Ultimately, the conclusions, implications, limitations and future research recommendations are discussed. Theory of planned behaviour Consumer ethics Consumer decision making Theory of reasoned action Theory of ethical values This research...

... 28 09 2015 16 12 2015 25 02 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Consumption values Consumer decision making Consumer perception Decisions regarding what we choose to purchase can be influenced...

... be utilised as a beneficial tool to create interest and developing awareness among consumers. Supplementary services Pre‐purchase evaluation Postpurchase evaluation Consumer decision making Credit cards, Services marketing Role of Supplementary Services in the Purchase of Credit Card Services Role...

..., positive relationships between the different types of expertise do not always exist, particularly as intangibility of the service increases. Consumer Expertise for Selected Services Diana Best, Queensland University of Technology Keywords Services, Consumer Decision Making, Consumer Expertise, Accountancy...