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Keywords: Consumer dynamic experience
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Journal Articles
Cross-cultural evaluation of consumer’s dynamic multisensory and emotional experience: A case of tea products
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Asia Pacific Journal of Marketing and Logistics (2018) 30 (5): 1347–1364.
Published: 08 November 2018
... in consumer decision making. By evaluating the dynamic experience between customers and products, companies can elicit useful information that helps them to improve their products and marketing strategies. Cross-cultural marketing Emotion Multisensory Consumer dynamic experience Tea market...
