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Keywords: Consumer experience management
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (2): 370–392.
Published: 10 April 2017
... 06 2016 31 08 2016 16 10 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Consumption values Consumer behaviour Cultural values International consumer behaviour Consumer experience management Today’s consumer wants...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (2): 393–408.
Published: 10 April 2017
... Publishing Limited Licensed re-use rights only Brand management Consumer experience management Choice modelling Internet retail Pure online shopping has increased in popularity in recent years for consumers because of its ease of operation when used to search and/or purchase multiple...
