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Keywords: Consumer heterogeneity
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (5): 1485–1512.
Published: 07 October 2025
... manufacturers should coordinate multiple live-stream channels based on streamer characteristics and product types. Live-stream selling Channel strategy Product type Consumer heterogeneity Hassle cost E-commerce has revolutionized retailing by enabling manufacturers to reach consumers through...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (4): 980–996.
Published: 17 June 2022
.... Opaque selling Competitive market Service providers Intermediary Consumer heterogeneity 21 09 2021 03 03 2022 23 05 2022 28 05 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Table 1 Notation Parameter...
