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Keywords: Consumer incentives
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (5): 827–840.
Published: 14 November 2016
... their intention to redeem a coupon. Originality/value The use of a mobile coupon as a novel incentive and WOM tool. Theory of reasoned action Word-of-mouth Consumer incentives Cross-country study Mobile couponing Offering consumers incentives to engage in WOM activity is a common marketing...
