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Keywords: Consumer indulgence
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (4): 1077–1092.
Published: 06 August 2025
... connectedness to better resist indulgence. Originality/value Recognizing the role of psychological connectedness in consumer indulgence allows practitioners to identify individuals with weaker links to their future selves—those more susceptible to indulgent behavior. This understanding can inform the design...
