... customer behavioral intentions by increasing customer satisfaction. Wine program Customer experience Behavioral intention Consumer knowledge There is a large and increasing number of research studies on experience in a wide range of fields such as economics, philosophy, cognitive science...

... and consumer knowledge on purchase intentions of ICHP, as well as the role of the perceived scarcity for such effects. Design/methodology/approach Three between-participants experiments were conducted to investigate the effect of cultural identity on purchase intention of ICHP and the underlying mechanism...