... is a complicated process, including product experience by tasting different wine brands, service experience by sommeliers, consumption experience among attendants, environment and atmosphere of the event. Wine program Customer experience Behavioral intention Consumer knowledge The term of CE...

... and consumer knowledge on purchase intentions of ICHP, as well as the role of the perceived scarcity for such effects. Design/methodology/approach Three between-participants experiments were conducted to investigate the effect of cultural identity on purchase intention of ICHP and the underlying mechanism...