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Keywords: Consumer neuroscience
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (5): 1149–1170.
Published: 02 October 2019
... consumption. In this study, the authors especially focus on individual preferences during a wine tasting experience. Design/methodology/approach A consumer neuroscience experiment was carried out with 26 participants that evaluated different red wines while their brain activity was recorded with EEG...
