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Keywords: Consumer perspective
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Journal Articles
Consumer perspectives on the ethics of an array of technology-based marketing strategies: An exploratory study
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Asia Pacific Journal of Marketing and Logistics (2017) 29 (5): 1079–1096.
Published: 13 November 2017
...Sam Fullerton; Roger Brooksbank; Larry Neale Purpose Technology-based initiatives are now being routinely incorporated within most companies’ marketing strategies. The purpose of this paper is to explore consumer perspectives on the ethics of these initiatives. It also seeks to identify underlying...
