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Keywords: Consumer purchase behavior
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 02 October 2026
... scenarios. Ting Peng can be contacted at: pengtingww@163.com 09 11 2025 02 07 2026 06 09 2026 06 09 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Consumer purchase behavior Dual-channel Live-streaming retail...
Includes: Supplementary data
