... 05 2023 10 05 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Mobile apps App security Consumer satisfaction In-app purchases Social media marketing The proliferation of smartphones has led to a surge in mobile...

... to Oliveira et al. (2023b) , another relevant construct for understanding consumer behaviour is satisfaction. Oliver (2014) defines consumer satisfaction as a state of contentment or pleasure generated by comparing consumers' expectations and the evaluation they make about the performance...

... consumer satisfaction. Design/methodology/approach The study comprised a simple random sampling technique and conducted a survey (n = 284) using a structured questionnaire. The study analyzed the data using SPSS AMOS version 25 and PROCESS macros for analysis. Findings The study results...

.... consumer satisfaction, brand trust and perceived value). Design/methodology/approach Data were collected using a self-administered online survey of 340 social media users. Structural equation modelling was employed to test the conceptual model. Findings Findings indicate that social media...

... decision can be immediate in some circumstances, but in other situations one can spend days, months, or even years before purchasing. Moreover, nowadays, consumers have an excess of options, making the decision-making process involved in buying more complex. Consumer behaviour Consumer satisfaction...

..., the relationships between selection attributes and satisfaction were evaluated per golf facility type (see Table IV). For outdoor golf courses, accessibility had the strongest relationship with golf consumers’ satisfaction, followed by employees, and concession. Interestingly, service and price had the lowest ESs...

...Yunjin Cho Purpose The purpose of this paper is to examine the process of consumer satisfaction formation for e-commerce. The study also predicts that the satisfaction formation model of e-commerce will differ between the US and Korean consumers due to differences in cultural background. Design...

...Tatiana Anisimova Purpose – The purpose of this paper is to test the effects of corporate brand symbolism on consumer satisfaction and loyalty on a sample of Australian automobile consumers. Design/methodology/approach – Survey research was employed to test the study hypotheses...

...Tatiana Anisimova Purpose – The purpose of this paper is to empirically examine the impact of a corporate brand on consumer satisfaction and ascertain which corporate brand attributers had the most influential effects on consumer satisfaction. Design/methodology/approach – Using a multiple...