Keywords: Consumer satisfaction
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Journal Articles
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (8): 1681–1701.
Published: 21 October 2021
... consumer satisfaction. Design/methodology/approach The study comprised a simple random sampling technique and conducted a survey (n = 284) using a structured questionnaire. The study analyzed the data using SPSS AMOS version 25 and PROCESS macros for analysis. Findings The study results...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (2): 350–367.
Published: 30 April 2021
.... consumer satisfaction, brand trust and perceived value). Design/methodology/approach Data were collected using a self-administered online survey of 340 social media users. Structural equation modelling was employed to test the conceptual model. Findings Findings indicate that social media...
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (4): 944–956.
Published: 13 March 2019
... ; Parasuraman et al., 1985). Hence, for golf-related services to be evaluated positively by customers, golf administrators must pay attention to golfers’ expectations, especially service attributes that are deemed critical by golfers. Golf Meta-analysis Systematic review Consumer satisfaction...
Journal Articles
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (4): 561–589.
Published: 06 September 2013
...Tatiana Anisimova Purpose – The purpose of this paper is to empirically examine the impact of a corporate brand on consumer satisfaction and ascertain which corporate brand attributers had the most influential effects on consumer satisfaction. Design/methodology/approach – Using a multiple...

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