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1-9 of 9
Keywords: Consumer satisfaction
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (12): 2965–2982.
Published: 02 June 2023
... 05 2023 10 05 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Mobile apps App security Consumer satisfaction In-app purchases Social media marketing The proliferation of smartphones has led to a surge in mobile...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (11): 2765–2784.
Published: 23 May 2023
... of items at a fixed price. This survey aims to (a) investigate the impacts of perceived quality by consumers of à la carte restaurants (stimulus) on positive emotions, negative emotions and satisfaction (organism); (b) verify the impacts of consumer satisfaction (organism) on the propensity to loyalty...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (8): 1681–1701.
Published: 21 October 2021
... consumer satisfaction. Design/methodology/approach The study comprised a simple random sampling technique and conducted a survey (n = 284) using a structured questionnaire. The study analyzed the data using SPSS AMOS version 25 and PROCESS macros for analysis. Findings The study results...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (2): 350–367.
Published: 30 April 2021
.... consumer satisfaction, brand trust and perceived value). Design/methodology/approach Data were collected using a self-administered online survey of 340 social media users. Structural equation modelling was employed to test the conceptual model. Findings Findings indicate that social media...
Journal Articles
Gustavo Quiroga Souki, Luiz Marcelo Antonialli, Álvaro Alexandre da Silveira Barbosa, Alessandro Silva Oliveira
Asia Pacific Journal of Marketing and Logistics (2020) 32 (2): 301–321.
Published: 28 August 2019
... can be contacted at: alessandro.si@gmail.com Consumer behaviour Consumer satisfaction Gastronomy Food and beverage marketing Structural equation modelling (SEM) The word restaurant has its origin in the Latin word restaurare, which means restoring – restoring force...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (4): 944–956.
Published: 13 March 2019
... ; Parasuraman et al., 1985). Hence, for golf-related services to be evaluated positively by customers, golf administrators must pay attention to golfers’ expectations, especially service attributes that are deemed critical by golfers. Golf Meta-analysis Systematic review Consumer satisfaction...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (5): 978–993.
Published: 13 November 2017
...Yunjin Cho Purpose The purpose of this paper is to examine the process of consumer satisfaction formation for e-commerce. The study also predicts that the satisfaction formation model of e-commerce will differ between the US and Korean consumers due to differences in cultural background. Design...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (3): 481–498.
Published: 13 June 2016
...Tatiana Anisimova Purpose – The purpose of this paper is to test the effects of corporate brand symbolism on consumer satisfaction and loyalty on a sample of Australian automobile consumers. Design/methodology/approach – Survey research was employed to test the study hypotheses...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (4): 561–589.
Published: 06 September 2013
...Tatiana Anisimova Purpose – The purpose of this paper is to empirically examine the impact of a corporate brand on consumer satisfaction and ascertain which corporate brand attributers had the most influential effects on consumer satisfaction. Design/methodology/approach – Using a multiple...
