... for “Operational Integrity” over performative benevolence to mitigate consumer skepticism. Limitations include the cross-sectional design, which restricts causal inference and the focus on Chinese consumers, limiting cross-cultural generalizability. Future research should employ longitudinal methods and explore...

.../approach The empirical investigation begins with the measured psychological state of GCC and examines its downstream consequences, with Green Perceived Risk (GPR) moderating this mediated pathway. Specifically, the study proposes that confusion fosters Perceived Consumer Skepticism (PCS), which in turn...