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Keywords: Consumer vulnerability
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Journal Articles
Consumer susceptibility to credit card misuse and indebtedness
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2014) 26 (3): 408–429.
Published: 03 June 2014
... for monitoring and auditing consumer vulnerability in credit card misuse in Asian and European market conditions. Originality/value – SCCMI offers an original concept that is distinct from previous research in that SCCMI focusses solely on the state of likelihood to commit credit card abuse rather than...
