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Keywords: Consumers' offendedness
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (2): 229–248.
Published: 30 April 2021
...Naeem Akhtar; Xianglan Chen; Umar Iqbal Siddiqi; Guojun Zeng; Tahir Islam Purpose To address critical research gaps in the extant literature, the present study develops a model that links language constraints in hotel attributes—core and facilitating––with consumers' offendedness (CO) and examines...
