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Keywords: Consumers’ engagement in pro-environmental activities on social media
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (2): 403–421.
Published: 08 August 2024
.... Findings Consumers’ engagement in pro-environmental activities on social media has a positive influence on environmental awareness that positively affects green consumption behaviour. Environmental awareness plays a mediating role in the relationship between consumers’ engagement in pro-environmental...
