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Keywords: Consumption metrics
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (3): 519–537.
Published: 12 June 2017
.... Market segmentation Consumer behaviour Socio-demographics Behaviourism Consumption metrics Marketing implications The world we live in today is a rapidly changing environment in which new trends are emerging more often and tend to develop at a much faster rate than ever before. Marketing has...
