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1-2 of 2
Keywords: Consumption motivation
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 06 January 2026
... and the free gift prompts higher green consumption intention. Furthermore, green identity serves as an underlying mechanism mediating the relationship between product-free gift environmental congruity and green consumption intention. In addition, consumption motivation acts as a moderator of these effects...
Includes: Supplementary data
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (3): 384–395.
Published: 13 June 2016
...). Originality/value – The findings may serve as a reference for producers of RTD tea beverages regarding product development and marketing. Edward Shih-Tse Wang can be contacted at: shihtse.wang@msa.hinet.net © Emerald Group Publishing Limited 2016 Product attributes Consumption motivation...
