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Keywords: Consumption occasion
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Journal Articles
Perceived risk, risk-reduction strategies (RRS) and consumption occasions: Roles in the wine consumer's purchase decision
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Asia Pacific Journal of Marketing and Logistics (2013) 25 (3): 369–390.
Published: 17 June 2013
... was the most important RRS used across seven different wine consumption occasions. The decreasing order of importance in consumption occasions had an inverse relationship to the closeness of the relationship the wine consumers had with those with whom they may consume the wine they had purchased. Research...
