.... It proposes a set of criteria designed to effectively integrate environmental sustainability issues into purchasing policies. Design/methodology/approach Employing the Specific, Measurable, Assignable, Realistic and Time-bound (SMART) framework, a multi-dimensional content analysis guided by the goal...

... non-literal forms of language, especially those conveying a sense of humor or irony (Huang et al., 2008). Generation Y Consumer behaviour Facebook Content analysis Emojis Media (new media) Word of mouth marketing Emoticons Emotion communication In spite of the success...

... 30 10 2017 06 02 2018 24 04 2018 26 04 2018 30 04 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Social media Content analysis Indonesia Brand communication Message appeal Message orientation Social...

... into the perspectives of marketing professionals, focus group discussions (FGDs) and open online responses along with content analysis were used. FGDs were conducted to obtain insights pertaining to issues and concern from rural customers. Findings The paper enlists and ranks the key aspirations of Indian rural...

... in product life cycle (PLC). Design/methodology/approach This research uses a content analysis of 700 TV advertisements aired between January-December 2013 from top five Indian TV channels based on their rank according to Gross Viewership in Thousands. Findings Humour/happiness was the most commonly...

... Carrefour Korea Discount store management Consumer complaint Globalisation Localisation Asia Content analysis Internet © Emerald Group Publishing Limited 2005 Complaints of Asian Shoppers toward Global Retailer: A Content Analysis of e-Complaining to Carrefour Korea by Cheol Park...