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Journal Articles

Influence of virtual CSR gamification design elements on customers’ continuance intention of participating in social value co-creation: The mediation effect of psychological benefit

Fan Jun, Juanni Jiao, Philip Lin
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2020) 32 (6): 1305–1326.
https://doi.org/10.1108/APJML-03-2019-0213
Published: 17 January 2020
... Limited 2020 Emerald Publishing Limited Licensed re-use rights only Psychological benefits Continuance participation intention Game reward mechanism Social value co-creation Virtual CSR game With the increase in awareness of environmental protection and social welfare among consumers...
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