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Journal Articles
Dissatisfaction toward O2O websites: expectation disconfirmation and justice perspective
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2022) 34 (1): 190–208.
Published: 26 March 2021
... O2O operators in China reached 160 bn US dollars in 2017, representing an increase of 49.6% compared with 2016. Online to offline Dissatisfaction Perceived justice Continue usage National Natural Science Foundation of China 10.13039/501100001809/ Existing literature pays...
