... and continuous participation intention and to identify the moderating effect of institutional trust on this relationship. Design/methodology/approach Using social presence and social identity theory, we constructed a chain mediating model with moderating effects. This paper tested the proposed hypothesis...

... on organizational institution theory and behavioral motivation theory, the paper established the influence mechanism model of platform incentives on actual carriers’ continuous participation intention of non-vehicle operating carrier platform. A total of 300 questionnaires were distributed by Road Transportation...