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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2009) 21 (3): 329–341.
Published: 03 July 2009
...@ntu.edu.sg © Emerald Group Publishing Limited 2009 Consumer behaviour Conversation Consumer goods Individual psychology Word‐of‐mouth (WOM) is an informal mode of communication between private parties concerning the evaluation of goods and services (Dichter, 1966 ; Singh, 1988...
