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Keywords: Cool and cuteness
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (9): 1880–1904.
Published: 17 November 2021
... are proved. Cool and cuteness Brand warmth Brand competence Perceived quality Stereotype content theory “Wow, it is so cool!” It is a fashionable sentence that is a kind of popular language among young people (Danesi, 1994). Generation Y prefer the cool personality and pursue the cool...
