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Keywords: Cool and cuteness
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Journal Articles
Warmth or competence? The effects of cool and cuteness on the perceived quality of digital products
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2022) 34 (9): 1880–1904.
Published: 17 November 2021
... 15 06 2021 16 09 2021 25 10 2021 25 10 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Cool and cuteness Brand warmth Brand competence Perceived quality Stereotype content theory “Wow, it is so cool...
