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Keywords: Corporate citizenship
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Journal Articles
An impetus for the research paradigm of corporate citizenship and customer loyalty: imprints from scale construction
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (3): 581–598.
Published: 07 September 2023
...Twinkle Gulati; Siddharatha Shankar Purpose The purpose of this research is to construct a logical, consistent and validated instrument to appraise the effect of corporate citizenship on customer loyalty, all-inclusive of possible factors. Design/methodology/approach To attain this intent...
