...Hao He; Xin Wang; Xiang Zou; Rui Ma Purpose This research aimed to examine how consumers' power distance belief (PDB) influences their responses to two distinct corporate donation strategies: intensive-effort versus persistent-effort strategies, and to investigate the mediating effect of value...

...Charmant Ndereyimana Sengabira; Felix Septianto; Gavin Northey Purpose While luxury brands have increasingly pursued CSR activities such as corporate donations, this strategy may not be effective because there is an inherent mismatch between the concepts of “luxury” and CSR. The present research...