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Keywords: Corporate image
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Journal Articles
Factors influencing consumers’ loyalty in the use of mobile telecommunication services: the case study in Vietnam
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (3): 613–630.
Published: 06 September 2024
... impacting both attitudinal and behavioral loyalty. Corporate image and perceived switching costs influenced attitudinal loyalty, while trust affected behavioral loyalty. Moreover, perceived service quality indirectly influenced attitudinal loyalty through corporate image and perceived switching costs...
Journal Articles
Solo economy in Taiwan: a quality study of click-and-mortar malls
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2021) 33 (6): 1363–1385.
Published: 10 May 2019
... good quality service to meet the specific needs of solitary households and social households. The paper aims to discuss this issue. Design/methodology/approach In this study, relationships among service quality, customer satisfaction (CS), perceived value, corporate image and customer loyalty were...
