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1-2 of 2
Keywords: Corporate reputation
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 25 February 2026
...Rak-Gun Hwang; Min-Kyung Lee; Young-Hyo Ahn Purpose This study aims to investigate how consumers’ perceptions of exporting firms’ environmental, social and governance (ESG) activities shape trust and corporate reputation and how these, in turn, relate to consumer-based performance intentions...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (7): 2091–2109.
Published: 08 September 2025
... the moderating role of signaling visibility (media attention) and signaling credibility (corporate reputation) in the ESG–GCI relationship. Design/methodology/approach This study is designed as a quantitative research, we validate our research hypothesis using data from Chinese manufacturing listed firms...
