... do ESG activities influence corporate trust and corporate reputation among consumers? How do corporate trust and reputation, shaped by ESG activities, affect consumer-perceived corporate performance? Does firm size moderate the relationship between ESG activities and corporate trust...

... firms. Second, it aims to verify whether corporate trust, which is another core indicator of social capital, mediates between social capital indicators and ethical consumption behavior. Design/methodology/approach For study subjects, the author selected general public located in the city of Seoul...

... and corporate trust. Next, the research confirms whether social identity and perceived corporate authenticity mediate the relationship between social capital and value co-creation. Originality/value The study results shed new insights into the societal, psychological and normative aspects of value co...