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Keywords: Costs
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Journal Articles
Relational switching costs, satisfaction and commitment: A study in the Indian manufacturing context
Asia Pacific Journal of Marketing and Logistics (2006) 18 (4): 342–353.
Published: 01 October 2006
...Paurav Shukla; Hari Vasudevan; Sanjaya S. Gaur; Rajesh Kumar Shinde Purpose This study attempts to understand the impact of relational switching costs and satisfaction on commitment as well as its impact on the satisfaction – commitment link in a supplier‐to‐manufacturer context in manufacturing...
