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Keywords: Countdowns
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Journal Articles
Factors affecting users' impulse purchases in online group buying: online consumer reviews, countdowns and self-control
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (1): 224–240.
Published: 14 July 2023
...Jingjing Sun; Tingting Li; Shouqiang Sun Purpose This paper aims to investigate how online consumer reviews (OCRs), countdowns and self-control affect consumers' online impulse buying behavior in online group buying (OGB) and uncover the relationship between these factors. Design/methodology...
